[fjtorres]

There are several things off in the seeking alpha article.
Most prominently, the mischaracterization of Nook Media as a "tablet" business.
Nook media is an ebook business. Getting deep into tablets is not all that's wrong with B&N but neither does their future hinge on it.
They just need to stop trying to be Apple and start trying to be fictionwise.

B&N isn't staring at the abyss just yet.
But they can see that point from where they are.

The easiest fix is to sell Nook at a deep discount from what they could have cleared last year and focus on figuring out how to fun a pbook business now that they can't throw their weight around.

The harder fix is trying to restore Nook's credibility as a viable ebook vendor while still being a part of B&N. Trying to pin all Nook's failings on Lynch isn't going to work while Riggio is still setting policy. Firing one guy isn't going to fix their ebookstore issues, their customer service issues, or their unwarranted sense of indispensability.