Some I do, some I don't.
If it's a book I know I'll want to read ASAP I'll pre-order it. If it's a book I want, but will be a bit down on my To Be Read pile, I'll sort it into my "Pre-Order" Wishlist on Amazon. Then once in a while I'll browse through the list and see if any have popped up as ready.
Then I'll either order it, or put it in the "Too Expensive" list, and set EReaderIQ to let me know when it's dropped to a price I specify.
It all depends on how long I think it'll be after release before I read it.
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