Quote:
Originally Posted by l_macd
In the UK, Amazon are in such a strong position in the ereader marker that they can compete on price for their ereaders but don't need to undercut (Kindle PW £109, Kobo Glo £99, basic Kindle £69, Kobo Mini £59). The aggressive price cuts of the Nook ST/Glowlight £29/£69, and even the Kobo Mini being available for £30 for a period, must have made inroads into that dominance though.
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I am sure that the reason for the aggressive price war in Germany is the emergence of a homegrown ereader, the Tolino Shine by Thalia. For your average user it is a much better buy than the Kindle Paperwhite. It's specs are similar to the paperwhite but you can buy books from a wide range of sources including Kobo. I would not be surprised if the Tolino Shine catches on in other parts of Europe too. German technology is widely respected inside and outside of Europe and the Tolino Shine's price at 99 euros is far more competitive than Kindle's Paperwhite.