What the academic world wants is an evolved version of Mathcad where equations in a document aren't images or even characters/symbols but live equations that can be manipulated in-situ to do symbolic math or numeric calculations
http://en.wikipedia.org/wiki/Mathcad
The sort of thing you can do with Mathematica or embedded mathcad objects in an MS WORD document.
Until that can be delivered, they'll be Oliver Twist, always pleading for "more?"