I just read speculation on GIGaom that Apple's fine could be $490 million. They're extrapolating from what the publishers settled for.
Quote:
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Earlier this month, a lawyer from Hagens Berman — the class action firm in the case — told my colleague Jeff Roberts that Apple would likely face a liability payment of harm to consumers times three, minus the $166 million already paid out by publishers. On Wednesday, Law360 reported (paywall) the same thing, calculating that if Apple loses its appeal it would face about $490 million in damages.
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gigaom.com/2013/07/25/apple-could-pay-nearly-500-million-in-ebook-case/