Quote:
Originally Posted by Elfwreck
Also, if anyone bought a product because of their endorsement, and isn't happy with it, they may have grounds to sue Ectaco. Not revealing a commercial tie to a review could be deceptive advertising; while most of the hype about blog and forum advertising has to do with reviewers getting free copies, employees of the company--who get directly paid for advertising--definitely have a motive to hide negative info and may be misleading potential customers. |
This. In the USA, the FTC is very clear (
as of 2009) on the matter of online endorsements and testimonials requiring clear disclosure of material connection (and of whether "results are typical").
Complaints can be entered here.