http://www.businessweek.com/articles...silicon-valley
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“Barnes & Noble cannot ultimately escape the fate of Blockbuster and Virgin [Megastore]. But they have to make the slide into oblivion more gradual,” says Idea Logical’s Shatzkin. “Does Barnes & Noble have 3 years or 10 years? I don’t know. But it doesn’t have 20 years, that’s for sure. They have to manage their disappearance or turn into something completely different.”
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Mike Shatzkin is a consultant for the publishing industry. I wonder how mainstream this view is among the big 5?
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“Their business should be selling content,” says Rick Schottenfeld, an investor who’s been critical of how much the company spent on the Nook. “If they’re going to sell e-readers, they should be commoditized, not cutting-edge. Barnes & Noble should give them away: Buy one for $50 and get a $50 credit.” The company could place electronic codes on books so people can swipe and buy the digital version in stores or friends’ homes, says Norris.
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E-reader with more features v. cheaper e-reader. I guess most of the readers on this forum would say the former, because most of us already have one.