Quote:
Originally Posted by nekokami
Nothing so clever, I'm afraid-- it's a brand name of a kind of wool sock. http://www.smartwool.com
Essentially, these are socks made from pre-shrunk Merino wool, with a "loop" surface interior (like a bath towel). Very comfy, very warm, not itchy at all. I'm wearing a pair right now. 
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well, i guess i'm still intrigued, but i admit being disappointed about the laundry and grocery shopping.