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If you want to support bookstores, support them. There's nothing to "fight" for, just spend your money there if you want to. If you don't want paper books, don't shop there. Bookstores have to remain viable businesses if they are to continue in business. If anyone has to "fight" it is the owners of bookstores. Berating e-books doesn't make their businesses viable. They need to figure out how best to tap into the market that wants printed books.
The days may be numbered for the big box bookstores, but smaller independent bookstores should be able to succeed, if they are run correctly. It's easy to get trapped in an e-book bubble, but while the market share of paper books will decrease, it's not likely to go away in the foreseeable future.
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