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(In the spirit of Dr. Bad Advice) Moving further with the analysis, we can tell that they are standing in line for something from the ropes, since there is a counter behind them with perhaps a pen set behind the man on the left it suggests a bank or post office -- two places well known for long slow moving lines. We can take the three shots of the same person to mean either Sony wished to cut costs in the production of the ad by using only two models or we can view it as a progression from (left to right of the man) frustration, resignation, and interest. Thus the Sony Reader is so good that it can interest even this alpha male as he is clearly looking at the Reader and not at the female. She on the other hand has risen above the mundane by carrying a library with her wherever she may go. She radiates the knowledge and calm gained from reading. This draws others into her world but not toward her. As for the Reader being bigger than the current model, it does not seem that much bigger and may only be a result of using a small focal length lens on the camera.I would make a few comments on other aspects but (and here is where I differ from Dr. Bad Advice) I think I have inflicted enough PUNishment for the evening.
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