I'm not going to read too much into this.
While I don't have specific details about the Rasmussen survey (it's behind a paywall) I do know that there is readily available survey data that shows that the average
book buyer likes ebooks.
BISG's latest report in April 2013 revealed that 82 percent of Power Buyers and nearly 70 percent of Non-Power Buyers say they now prefer ebooks over paper books.
http://www.the-digital-reader.com/20...0-like-ebooks/