What I really like is the fact that many people were looking forward to Sony, Amazon, Plastic Logic and Astak releasing new models, bigger screens etc. and everything these companies have at the moment are announcements of upcoming devices. But there is this tiny little company from the Netherlands fooling them all, releasing a press note on Thursday (or so?) and have their device in the shop next Monday. And of course with the biggest E-Ink screen currently available. I really like that
Btw congratulations to the other stuff over at iRex. Whether the DR will be a good device worth its price isn't that important to me and has still to be judged. But this PR thing was a really great move!