Sony just had a huge
advertising campaign in Russia about digital reading. Obviously this campaign has won several prices. Don't forget that Russia, Asia and Latin America are the biggest markets for digital reading now.
And you can buy Sony Reader in a lot of stores, in book stores and in stores for electronic devices, at least where I live.
Maybe Sony has it's focus on a different market than you're interest in right now. Whatever Sony is going to present in the next weeks, I want it and I'll buy it.
But I prefer to wait for more information right now, I'm really not interested in general disussions about Kindle and Aura and whatever. There are other threads for that.