This looks like a very professional PR campaign to me.
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528 of 554 people found the following review helpful
5.0 out of 5 stars Great Read! July 7, 2013
By Karen
This book is so well written that I suspect that some years down the road we will hear the author's name is a pseudonym of some famous writer.
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Anyway I whish her good luck with this book, I think Rowling received a lot of undeserved criticism for her last novel
The Casual Vacancy.