As long as the writer tells me a good story, and presents it with a reasonable amount of skill I'll forgive a lot. Sometimes you'll get lucky and you'll get both, but I'll put up with less than stellar writing if the story grabs me.
I've tossed a few books because the author suddenly exposed an unexpected hatred (racism, homophobia, misogyny etc.). That hasn't happened lately. I think the prevalence of online reviews has helped me make more informed choices about the books I'm considering.
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