Quote:
Originally Posted by DiapDealer
The point is: the idea that there was ever a time that ALL (or even most) newly released ebooks were being sold at 9.99 is myth being perpetuated by people who need it to be true for their vendetta (or are too lazy to do the research necessary). When I got my first Kindle in 2009, my new-release purchases were costing me $11 - $12 on average. A couple were $9.99 (and a couple were $15). I remember being miffed about not seeing any 9.99 ebooks I wanted to read.
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However, we don't know what Amazon or other retailers paid for any ebook at the time. Those $11 and $12 ebooks may have cost Amazon $15-17 for all we know. Retailers may not have only been losing money on the $9.99ers.
Speaking of which, Kobo has us trained to wait for a promo code before buying. How much could they be earning or losing with all these 50-75% off codes?