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A book is worth what you're willing to pay for it.
I buy $75.00 oversized hardcover comic books without batting an eye. However an eBook I just want to read once isn't worth more than $10 to me, and I'd rather pay $6-7 for it. The way I see it, the publishers are right to say they need to figure out the most appropriate pricing for eBooks. Unfortunately, many are going in the wrong direction. EBooks are disposable reading just like paperbacks and should be priced accordingly.
HarperCollins tried something, it didn't work. Hopefully next time they may realize the real money is below the $9.99 price point and stay there.
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