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Those who had Kindles at the time can easily look at their purchase history and SEE how much they paid. I listed my new-releases purchases in another thread; and very few were 9.99 at that time. Now granted, I don't read a lot of stuff from the NYT best seller list (at least not expressly because it was on the list), so everyone's mileage might vary. The point is: the idea that there was ever a time that ALL (or even most) newly released ebooks were being sold at 9.99 is myth being perpetuated by people who need it to be true for their vendetta (or are too lazy to do the research necessary). When I got my first Kindle in 2009, my new-release purchases were costing me $11 - $12 on average. A couple were $9.99 (and a couple were $15). I remember being miffed about not seeing any 9.99 ebooks I wanted to read.
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