There were plenty of books sold for more then $9.99.
I remember when I got my K1 thinking about getting the NY Times on it, the amount I would save on an annual subscription and that I was saving on best sellers (yes I read best sellers) was enough to pay off the K1. Amazon was working to make it worth while to buy the K1 because the silly thing was so expensive. That said, there were books that I did not buy because they were the same price as the paperback or hardback version and that bothered me at the time.
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