Quote:
Originally Posted by GreenMonkey
I think a big problem with the Nook tablets was that they had got greedy trying to emulate the Apple own-the-entire-infrastructure model. Amazon managed to pull it off with the Kindle Fire because they had a much bigger company, and the free-app-of-the-day for months to get their Amazon appstore going.
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And even there, Amazon lets you sideload apps and install alternate appstores like 1Mobile. Amazon is petty enough to pretend the Kobo and Bluefire apps are not compatible with the FIRE but not stupid enough to try and stop you from installing them.
Their other problem was that they overestimated the appeal of their brand. Nook sold very well among the B&N faithful but not so well beyond them. They expected their sales to keep on growing in 2011 and 2012 as it did in 2010 and over-ordered the hardware. That tied up too much of their cash and limited their ability to adapt to market changes.
A lot of their early success was because they were the not-Kindle. Once Apple stepped in, they became the great anti-Kindle hope and Nook lost traction.
Lots of mistakes, compounded.
They have a lot of work ahead of them.