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Books on subjects/genre's that I like, a good looking cover (one that looks like a 5 yr old made it is a red light), a well written & clear blurb (if the author can't state what the book is about in a clear and concise manner what does that say for the book?), and of course if I have already bought books from the author before and enjoyed them that's a big green light. Finally, the price of the book is a red/green light as well. I try not to overspend on ebooks as it's easy for the cost to add up to not so small charges.
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