Quote:
Originally Posted by speakingtohe
And what are those sound business reasons and how sound are they?
The obvious one of making the kindle and iPod names synonymous with the product type (kindle is to ereaders what Kleenex is to tissues) has pretty well been accomplished.
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As advantageous as that sounds, companies actually hate when their names or brands become generic, at least after the first few years. Xerox has been fighting to convince people not to use its name as a verb for at least 50 years now...