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I doubt that CR would be allowed to mention hacking any product since it voids the warrenty and might be illegal.
CR only tests products that they can buy, they won't test something that is shipped to them by the manufacturer.
The only time I have seen a Sony, it was in a Sony Store. I have never seen a Kobo. I don't shop at an independent bookstore, I don't even know where there is one near me. I know the Kobo Aura is being hyped on NPR, Kobo is sponsoring spots, and that it is available at independent booktstores. That doesn't tell me much. Why would I go looking there when I know I can go to Amazon and get a Paperwhite easily or walk into a Barnes and Noble, most people know where there is one in my area, and get a Nook? And how many independent bookstores are there in smaller towns?
The smaller brands are unknown to most folks for a reason. Lack of marketing, probably due to funds, and lack of availability. And why bother with them when you can pick up a device that works well and is backed by a national chain when all you want to do is read? Very few people are looking for whiz bang features on an e-reader. Most want the thing to run on easily, connect to the internet to make book buying easy, and to be able to read easily.
The folks who post here are more likely to want the dictionaries, highlighting, note taking, PDF reading, and all the bells and whistles. Some of us (raises hand) could care less because we are reading for pleasure.
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