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If independent bookstores (and other businesses of all types that compete with Amazon) want me to take a chance buying from them instead of Amazon, they need to do two things.
First, they need to use a service like Google checkout or something similar so I do not need to open a new account with them. I can't even count the number of stores I have in my passwords file that I've bought from exactly once. I'm not doing this anymore if I can get the product from someplace I already have an account.
Two, they need to have amazingly good customer service and a simple, easy to use, customer-friendly, refund/return policy that they actually stand behind.
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