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The Japan number is very surprising. So many people read while commuting!
Big book stores as well as second hand book stores (Book Off) are everywhere and always packed with people.
Also I've been told that when a book is a best seller, everyone will be soon reading it to be on the same level as everyone else (not said in an offensive way). And sure I have seen the same books in many hands and at several places.
Of course I can only talk about big cities, more rural areas may be different.
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