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While people who have been involved in ebooks for more than five years have no problem identifying Mobipocket files as the ones suitable for Kindle devices, there are many people new to ebooks for whom this is not at all obvious.
Mobipocket is dead. Kindle format makes a lot more sense going forward.
(And anyone who's been using ebooks since before the Kindle came on the scene also has no problem knowing what's meant by Kindle format.)
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