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In terms of quality, I compare self-published e-books to fanfiction.
There are fanfictions out there that are extremely well written, not a single spelling mistake, great plot... Those have usually been "beta-ed". Sadly, those are few in number...
The bulk of fanfiction writing would need a good storyline editing and most would need some proof reading. "Wrong" (not poor but plainly inexistant) grammar and poor spelling detract from reading. I drop most of those after a couple pages.
Difference with self-published e-books? They are free and I can take my own sample. I usually don't trust offered samples because I don't know if it's truly a random sample or if it's just the best excerpt of the book (it's valid for publisher books also). So far, I only buy e-books that have been recommended to me by trusted sources, whose author I know or that I have perused in paper form...
I know I miss a lot but as long as I have books to read that keep me happy, it's not going to change ^^
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