Thread: Facelift for Kobo site
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Old 06-26-2013, 07:42 AM   #8
John F
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Quote:
Originally Posted by ottdmk View Post
Kobo wants to make the impulse book buy as easy as possible. So, no shopping cart, and the addition of one-click buying earlier this year. According to that philosophy of design, the less clicks the better.

It doesn't surprise me all that much, really. I would put money that if you did a market survey, you'd find the vast majority of book buyers only do so one at a time.

I'm getting the new site btw.
Well I think they made impulse buying much more difficult. If I want to impulse buy now, I need to click the "buy now", then try to figure out how to get back to shopping (I need to renter the URL).

When I'm standing in line at the grocery store, and they have the impulse buy items, they don't make me pay for everything one item at a time. And Kobo, please please please don't take this as a suggestion to make suggestion(s) for additional books to buy while I'm checking out.
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