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An ebook store probably does help, but.... that depends how much the store costs. What's really killing B&N though, is not the store itself, but the devices (especially the tablets).
That said I am not sure if owning the ebook store is necessary, and maybe even it would be better for a brick and mortar store to have some deal with an external store, the way Kobo now has with indies. Is it really that much of a positive in the minds of consumers who buy ebooks that a brick and mortar store has an ebook store? Do people look at two bookstores, see that one has ereaders available and an online ebookstore, and the other doesn't, and decide to go to one and not the other based on that? (Maybe they do? I don't know, because it has never crossed my mind when deciding which bookstore to go to.)
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