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Originally Posted by John F
That sounds like a lot of PR BS.
The penalties aren't going to be that large, so that leaves lawyer/defense costs; The costs may be expensive, but "more than the company is worth." 
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Isn't it possible to receive a fine of up to 10% of your global revenue? That's revenue not profit, in which case it isn't much of a stretch to imagine that crippling many companies with high expenses/low profit margins.
It's "up to", so the actual fine may be much lower, but they clearly were not willing to take the risk.