Quote:
Originally Posted by kennyc
Suspect all you want but unless you have proof that Apple controls the price you are blowing smoke.
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I was indeed blowing smoke, just in the opposite direction from your claim that "Apple doesn't get to set the price" on hardware. But, Googling, I now find actual evidence that
Apple has set minimum prices retailers undercut at their peril:
Quote:
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The company supplements its tiny wholesale discounts to resellers with more substantial monetary incentives that are available only if those resellers advertise its products at or above a certain price, called the “minimum advertised price” (MAP). This arrangement enables retailers to make more money per sale, but it prevents them from offering customers significant discounts, resulting in the nearly homogeneous Apple pricing we are used to.
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