I think this may be a reaction to Amazon's pricing. The list price for the ebook in the US is $35, but Amazon is charging $9.99. Since publishers get 50% of the LIST price, this still costs Amazon $17.50. The fact that sales of this ebook except on the Kindle will plummet at $35 does not matter, since lost profits are more than made up by Kindle sales. Since all popular Kindle ebooks are $9.99, I don't know why all publishers of best sellers don't charge $100 for the ebook.
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