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Old 06-23-2013, 06:17 PM   #12
Graham
Wizard
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Join Date: Feb 2008
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Quote:
Originally Posted by pwalker8 View Post
From what I've heard, I don't think that the Gov't has proven it's case. First, the big news was that B&N was talking to the publishers about agency pricing well before Apple entered into negotiations. It's something that the book publishers had been pushing for a number of years.
Which is irrelevant. Agency pricing isn't illegal. The case hinges on whether Apple arranged a collusion between the publishers to bring about agency pricing simultaneously.

Quote:
Originally Posted by pwalker8 View Post
Second, at the time, Amazon had something like 90% or more of the ebook market at the time. According to testimony, after opening up the iTunes ebooks story, Apple has had a fairly steady 20% of the ebook market, this includes a year of Apple not enforcing it's most favored nation clause, which kind of blows the Gov't case out of the water.
Which is also irrelevant. Colluding to bring about agency pricing isn't excused just because a competitor has a large market share and there doesn't seem to be another way to break into it.

Incidentally, the 20% hasn't been steady. This is a myth based on a slide presented at Steve Jobs' keynote at WWDC 2010:

http://www.the-digital-reader.com/20.../#.UcdkQyinbD0

Jobs reported that to date at that time ebook sales via iBooks accounted for 22% of the ebook sales of 5 of the big 6 publishers. However, as he said that, a slide flashed up behind him which said "22% share of total ebook sales".

That got picked up and requoted as 22% of the ebook market share.

It seems more likely that back then iBooks had about 8 to 10% of the market, and we're being told now that this has grown to 20%.

Graham

Last edited by Graham; 06-23-2013 at 06:21 PM.
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