Quote:
Originally Posted by Josieb1
The sad thing is Nook in Waterstones would (and could) have opened up the market for them, given them an established trusted book retailer, instead they sell devices out of Argos, Currys and PC World, where none of the staff have a clue.
They left it far too late to expand into Europe.
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They moved at least a year too late.
Even then, the word is it was *Microsoft* that funded the UK expansion. Much like the Win8 Nook app, they only did it on somebody else's dime.
Left to themselves they probably never would have gone international; their management sees to be strictly small pond types.