Quote:
Originally Posted by JSWolf
Thing is, a sale of an eBook at $4.99 is better for the bottom line then no sale of the same eBook at $12.99.
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Exactly. That's why the publishers being able to set the price of their OWN BOOKS is just fine. No one need buy them. They may have "pricing power" but only the consumer defines "price at which I will buy a book".
Quote:
Originally Posted by JSWolf
A sale of an eBook at $9.99 is better for the bottom line then no sale of the same eBook at $12.99.
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Not when the publishers make most of their money selling hard back books which cost $25. A price the public had already established that they are willing to pay (Retail price, $25...actual price sold $20).
Of course folks who were willing to pay $20 would be even MORE willing to pay $9.99. And so Amazon was teaching the market that a new book should ONLY cost $9.99
And once Amazon drives the rest of the competition out of business....then they say to the publisher "we are no longer willing to pay $12.50 wholesale price"...meanwhile the public is no longer willing to pay $20+ for a book. So that's why the publishers fought so hard...it's to keep Amazon from taking their $12.50 wholesale price and turning it into $7.