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I think the difference between a "good book" and "rubbish" is often in the eye of the reader. Granted there are some things that make a book readable or unreadable such as good or bad spelling but in terms of the story itself the matter is very subjective. A book I think is great another reader might think is a dud and vice versa. Even if two people are looking for books in the same genre (fantasy say) that doesn't mean they will both like exactly the same book or author. Just as two people may both like vegetables and yet one likes spinach and the other can't stand it.
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