|
Loss leader or predatory pricing? The effect of Amazon's actions was to drive out competition. With 90% of the ebook market....they had succeeded.
Regardless, the publishers did not have to stand by and let their distributor harm their business. So it was going to be the Agency model or windowing.
I find it odd that those who lament 6 big publishers are favoring 1 large retailer. The only participant in this drama even remotely a monopolist is Amazon.
All the drama here by the folks incensed at the publishers....show in their own actions (refusing to buy books from the Agency publishers) that the market is working. There has been no shortage of books available at ALL pricing levels.
No one has to buy a $14.99 ebook
|