Quote:
Originally Posted by kennyc
Lee, do you work for Apple?
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No, I just understand basic capitalism, supply and demand. I like Amazon, I'm a customer. I buy more from Amazon than I do from Apple. I'm a Prime member. But it's been obvious that Amazon was using predatory pricing to buy up marketshare and drive Barnes and Noble, Borders and everyone else out of business if they can.
I think Amazon has the next best tablet after Apple's. I never thought the eInk devices were worth the money until they dropped near $100...but by then I already had an iPad. Which I use to read books I buy from Amazon.
Price windowing has been how books are sold as long as I can remember. I never paid $25 for hard back books. But that meant I couldn't read them until a year later when the paper back would be released. I always understood this was about demand pricing....not selling the cheaper version during the high demand period.
I'd have expected ebooks to be windowed rather than continue to be sold so cheaply during the hard back high demand pricing window. That publishers couldn't do this is -- all by itself -- testimony to the outsized power that Amazon already had over them.
Apple simply had the market power to give the publishers the courage that they wouldn't lose their business entirely if Amazon stopped selling their ebooks. And we witnessed first hand Amazon's willingness to stop selling the PAPER books to punish a publisher for not allowing the loss leading pricing.
Apple is going to win this case, but that won't change anyone's mind. It wouldn't change my mind if Apple lost.