Quote:
Originally Posted by DiapDealer
What's funniest is that the publishers were all tricked into believing that their best course of action was to illegally (potentially illegal, to be generous) conspire to create a situation where Amazon could make even more money selling their books ... all to gain a tiny sliver (a tiny, almost ALL profit sliver, mind you) of the ebook pie for Apple. How do you kill a giant? Apparently by helping them make even more money selling a product they've already proven themselves to be more adept than everybody else at selling.
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The publishers sell their new release books for $26 -- not $10. It is THAT money they publishers were working hard to preserve. And it's THAT reason that the kindle was able to be sold for $400 or so (originally). "Buy this very expensive book reading device because you can save more than half on the price of new books".
And with the rise of ebooks came the threat to the publishers hard back sales.
And yes, Amazon will make more money selling ebooks. But without that huge price incentive, they would never have gotten the kindle off the ground.