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I think we have to look at the sad history of Britannica Encyclopedia.
Their sales force which was the heart of the company (or at least they thought so) didn't want to try and sell CDs or DVDs with the Encyclopedia for many reasons, a big one being they couldn't promote that "book shelf" full of "handsomely bound books."
So eventually the company crashed. Now there is no sales force, that I know of anyway.
I still remember the story about the sales person coming to the apartment we lived in and going into her spiel and refusing to give the price until my parents had sat there and heard, and heard, and heard.
She actually had the thought (and probably technique) that she wouldn't give the price until a commitment had been made to buy.
Finally a compromise was made, probably because she was tired.
Yes we really really were interested in buying.
But we still had to see if it was affordable no matter the finance plan offered.
But yes, yes, we would buy if we could manage to afford it.
She gave the price.
... a moment's hesitation.
"No, thanks."
She was outraged. Never had she been through the entire (her) program and not had responsive interested customers of a decent sort at least, say yes.
She might or might not have been spouting a load of crap, but she would have saved some time for both parties giving out a price.
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