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An anti-anonymous internet would be more expensive than what we have now. I don't think it's all that likely, in part because there are many countries in the world that just don't place the value on "IP" that tends to be assumed in some of these threads. I think it's more likely that there will continue to be individual sites and mechanisms that require identity verification, but most sites will not.
On the other hand, I think ad-supported ebooks are quite likely. As Steve says, TV ad values are based on estimated audiences, and this seems to have held up even through the massive proliferation of cable and satellite stations. I agree that links to sites with ads are also quite possible, but I think ads at the ends of chapters or every 20 pages or whatever, especially if they are for books or other media in the same genre as the current book, could be well-tolerated and effective.
However, there is a potential problem with making all media ad-supported. It's just a huge Ponzi scheme unless someone, somewhere, is actually paying some money into the system. Imagine: I publish a book and Steve pays for some ads for his books, so I can give away my books. But Steve sells me ads in his books, too... we're both potentially breaking even, but neither of us is going to make money unless we also manage to book some ads from Virgin Intergalactic WorldCon or something that someone is actually willing to pay for. (Examples selected based on the fact that Steve and I both write SF, though he's distributing his and I'm not, yet.)
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