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Originally Posted by Taylor514ce
I can't think of any internet innovation that is the result of a carefully crafted plan by Corporate America. Businesses are not driving the internet, users are. Then business follows. And when business gets a bit too heavy-handed, people go elsewhere.
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Dude: The people are going to Amazon and iTunes. Most of them are using IE, and most of them aren't bothering with ad blockers... too much trouble. No one's buying newspapers, because they get their news on TV and online. People are flocking to the online storefronts right now, and nothing you and I can say will change that. The MPAA and RIAA have more pull with the government than we do.
Quote:
Originally Posted by Taylor514ce
The genie is out of the bottle, Steve.
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I see 'im. Check out the Disney logo on his sleeve.
Sure, the people are on the internet. But don't be fooled: It's the businesses that are running it... not us.
Quote:
Originally Posted by Taylor514ce
Regarding ads, in order to make the system attractive to advertisers, one has to provide actual metrics. Traffic analysis, click-through statistics, new membership rates. It's very had to do that with ads in the book.
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Web-based ad metrics are required now, because the industry is still trying to work out the cost-vs-benefit ratios. Eventually, they will adopt formulas that will allow them to be a lot more forgiving on the specific metrics. Book ads are no good to provide specifics, but they will fit into those more relaxed metrics.