[Taylor514ce]

I can't think of any internet innovation that is the result of a carefully crafted plan by Corporate America. Businesses are not driving the internet, users are. Then business follows. And when business gets a bit too heavy-handed, people go elsewhere.

The genie is out of the bottle, Steve. Big Business isn't going to take over the internet and dictate how and when and what in terms of content.

Regarding ads, in order to make the system attractive to advertisers, one has to provide actual metrics. Traffic analysis, click-through statistics, new membership rates. It's very had to do that with ads in the book.

Though, on a case by case basis, I can imagine an author getting a particular sponsor for a book. Hard to do on an individual basis, which is why the idea of a site, working on behalf of multiple authors, is a better way to go.