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The problem is that in order for make such a claim, in order for it to have value in the eyes of the public you would need to have a regulating body to justify the 'Quality' claim. And suddenly it is not an independent guild but a publishing house.
The readers are quite cynical due to the number 'Awards' for literature some unscrupulous Indie writers claim to have.
Fortunately writing is not as subjective as art. (Having had to attend many meetings and functions at Tate Modern, I am a solid 'Real Art' supporter as a consequence.) If it looks like a duck, walks like a duck etc etc
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