I am so tempted to write her a letter to explain to her that (1) people who read are generally fairly intelligent, and (2) people who read ebooks are not only fairly intelligent, but on the cutting edge of technology.
To insult our intelligence with statements like that does not tend to make us rush to be customers. We know full well that there are far less in the way of production costs for an ebook as for a pbook. Further, to price an ebook any higher than the comparable paper back book is idiotic.
The more idiotic publishers there are, the less likely ebooks will succeed in the marketplace. It's as simple as that.
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