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					Originally Posted by  Catlady
					 
				 
				While the notion that every pirated download equals a lost sale is silly, I think it's a lot less silly to think that an e-book sale in most cases means a lost paper copy sale. 
			
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 Performance on radio is a lost sale.
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					Originally Posted by  Catlady
					 
				 
				Consumers seem to expect e-books to be priced comparable to paperbacks, but to be available when hardbacks are issued--which means the publishers are in a position of undercutting their own hardback sales of new books. 
			
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 T&T companies undercut hand delivered printed telegram sales when phone calls are available as soon as telegrams.