Thread: New Mac Pro
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Old 06-11-2013, 06:41 AM   #15
Prestidigitweeze
Fledgling Demagogue
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Quote:
Originally Posted by afv011 View Post
Isn't that apple's premise anyway?
Yes, it is for the consumer market, but this has always been a desktop model for the professional. For many of us, the incentive to use a Mac was never the pretty design. It was always the fact that a Mac was the hub of required equipment (in the States) that allowed you to make a six-figure salary.

Not an iMac, not an Air, but the one model which professionals (Avid editing and post-production houses; music studios with Protools, Logic, DP, Cubase, Komplete, Melodyne, Finale and more; graphic design pros who haven't yet been moved to PCs by their IT departments) have all been anticipating for the past four years.

Trouble is, the model they're getting isn't flexible enough for their work and probably doesn't maintain cool temperatures either. Even the the most powerful iMac gets too warm in afternoon-long sessions involving tons of editing, processing and VMs. Not because of the processor speed or overclocking, but because of the tight enclosure and lack of cooling equipment, space and circulation.

Suddenly, pros are expected to deal with the inflexibility and cooling issues of a G4 Cube. This is what they're being told to use, and they're not consumers who are content to marvel at mere industrial design.

A vintage Pro is just old and a Hackintosh is too high-maintenance and unstable with every new update of the applications and OS. With the 2013 version of the Pro, Apple is emptying its bladder on the shoes of professionals in the arts who gave the company its concept cred in the first place.

This is why so many people with high-end workstations are cursing Apple, while others who've used Macs for decades are shrugging and migrating to PCs. It isn't fun to replace the hub of a profitable production studio with an entirely different kind of machine and platform, but Apple's finding ways to force veteran users into doing exactly that.

Last edited by Prestidigitweeze; 06-11-2013 at 06:52 AM.
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