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Old 06-10-2013, 08:05 PM   #15
ilovejedd
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Posts: 5,110
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Join Date: Jan 2009
Location: in the middle of nowhere
Device: PW4, PW3, Libra H2O, iPad 10.5, iPad 11, iPad 12.9
Quote:
Originally Posted by pwalker8 View Post
I was under the impression that Apple was trying to move away from predictable release dates to try to avoid current trend of everyone holding off buying for two or three months before the expected new release.
I dunno about that. I think the predictable yearly refresh made sense. It's a long enough period of time (compared to 3-6 months for other manufacturers) and people know when to expect new products so it's easier to gauge whether it's a good time for them to buy or if it's better to wait. Having this bit of slowdown would also enable them to slow down production of older models and ramp up production on the new ones.

However, I do think moving the refresh to Q3/Q4 makes sense since it coincides with holiday shopping. The February-April release of the iPad is just annoying for Christmas gifting since in just 3 months or so after you've given/received your gift, there'd already be a new iPad available.
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