Quote:
Originally Posted by Kumabjorn
How many students and how many teachers are there in a University? 20 times as many students? That should determine the parameters for your market, besides teachers don't get paid enough to spend $1000 on a device.
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In my hypothesis, teachers (or employees of a company with high use of printed paper) receive the device from their employer for free, and are encouraged (or forced...) to reduce the number of copies and prints they require.
Let's say that one page of a copy or print costs 1 cent (of dollar or euro) and that each teacher prints 100 pages a day (average over 365 days of the year). That's 1 dollars or euros per day per teacher. Suppose that having the ereader halves the number of prints. This leads to save 0.5 dollars/euros per day per teacher. In a year, that's 182.5 dollars/euros.
If the ereader has a life of 3 years, the total saving is 3 x 182.5 = 547.5 dollars/euros. So, if the university (or whatever) can buy the device at 500 dollars/euros (for bulk purchases of 1000 items), it saves on prints and copies. So maybe it will buy them.
However, something that costs 500 dollars/euros when bought in batches of 1000, will probably cost double that figure to the consumer buying just one ereader...