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ITs no more difficult to make one size than the other. yield is the same between sizes. Kindle just started selling the DX again for $299 probably in response to this to get some mind share before it launches. so it will be higher than $299 but Sony isnt crazy even though they are normally on the high end. figure $499 or less when it gets a retail price.
the display could cost them as much as $150 but the rest of the components are no more expensive than the smaller readers except for the battery which will have to be biggger. It will have the same problems now as the larger readers have faced since they first launched. iPad will be seen as more versatile and therefor will have to set teh price ceiling even though this is a larger display. With Surface RT and an iPad model both sitting at $499 its conceivable that Sony would even try to push this under that to $399
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